We live in an uncertain world, things change, nothing stays the same, even our government is on the brink of change, which ever party finally wins, what we can expect is change. We needn’t be scared of this, like “they” say, “a change is as good as a rest”.
Change is something that should be factored into every business regardless of size or stature. Businesses need to be an ever evolving, constantly growing entity which has room for movement and development. Just like our government, a business needs to overhaul practices and policy, dredge up the things that are making the vehicle fail and look at ways to “move forwards”.
Businesses don’t work without people, people are the key element to running a successful businesses, the second biggest factor is telling your target market about your business, because you can have the best ‘blue widget’ in the world, but if no – one knows about it, you don’t have a blue widget selling business.
Look at the way our politicians have advertised themselves, they shout about their USP – what’s so good about them, they point out what their competitors are doing wrong (although in business I would suggest that you point out what you are doing right rather than getting into a nit picking fight). They also use the power of repetition, which is why we can probably all recite advertising slogans and we all know what each party will do for our great nation if they are elected. Another thing they do well is that they go out to campaign to their chosen target market face to face. Building trust is crucial to success of a politician as well as a business, use it, make it work and reap the rewards.
Consider using this style of marketing as in your business, sure they have millions of our money to blow on marketing, but the principles are similar.
• Decide on your message
• Make it clear and easy to understand
• Use Marketing methods that speak to your target market
• Shout about your USP
• Repetition is king
• Get out there are market your business personally.
Garnish Marketing is a Brisbane based Marketing Consultancy, we can help to refine and define your marketing campaigns to directly speak to your target market. Make sure you are one step ahead of the competition; get your share of the market by marketing smartly.
Join us for a FREE Marketing seminar, get ideas, be inspired and think outside the box.
Monday 13th Sept 2010
6pm – 9pm
North’s Leagues Club, Kallangur
Angie Hammond
Garnish Marketing
Managing Director
Tel: 07 3482 4286 begin_of_the_skype_highlighting 07 3482 4286 end_of_the_skype_highlighting
angie@garnish.com.au
www.garnish.com.au
